Meet The Founder
Hi, my name is Michelle…. I am the founder of b.FOUND and a lifelong lover of beautiful things that tell a story.
My journey in eCommerce began back in 2012 when I launched my first fashion store, Macaroon Collection, in South Africa. What started as a simple idea of selling handbags on Facebook, grew into a thriving online business that I ran for over a decade. After selling the business and relocating to Australia, I thought I’d closed that chapter of my entrepreneurial journey.

But as it turns out, once the entrepreneurship bug bites, it never really goes away.
When I decided to start something new, I wanted it to be something I was personally passionate about. After running through a long list of ideas (coffee? supplements? dog supplies?), I realised the answer was right in front of me … or rather, in my jewellery box.
I’ve always loved earrings (I own more pairs than I can count), but I’ve also struggled with allergies to costume jewellery. Painful, swollen, and sometime even bleeding ears, were too often the price of a stunning pair of earrings. So, I set out to find an alternative: jewellery that looked beautiful, felt luxurious, and was kind to sensitive skin.
That’s when I discovered stainless steel and titanium jewellery … elegant, durable, and hypoallergenic. And just like that, b.FOUND was born: a collection of timeless, quality pieces designed for women who want style without compromise.
Thank you for supporting not only a small, founder-run business, but also a passion and a dream. Every order, every kind word, and every moment you wear our jewellery helps keep that dream alive,
… and I couldn’t be more grateful to share it with you.